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Inside the ad that launched a global campaign, and revived the beloved actress's career. 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Lord Nelson Brewery has partnered with Howatson+Company to officially reserve consumption of Three Sheets Pale Ale to those who can truly appreciate it; people with mature mouths aged 35+. This category only includes cookies that ensures basic functionalities and security features of the website. Video Games & Consoles. If so BOOOO! The comedic actress credited her Snickers Super Bowl commercial for boosting her career in 2010. Mrs. Brady hands Danny Trejo a Snickers and he transforms back into sweet-talking Marcia. Published on December 31, 2021. Required fields are marked *. "It is shameful and regrettable that at this point there are companies that continue to perpetuate stereotypes and promote homophobia," the country's LGBT State Federation said in a Twitter statement. The annual global sales of Snickers was over $3 billion as of 2012.. Kicking off tonight on national TV during the league's first game of the season, between the Kansas City Chiefs and New England Patriots, the ads feature NFL-themed Snickers bars. (function() { When the artists is questioned about the mistake she says "sorry I was eating a milky way". "If you need some training for next time, here we are, Snickers. The 20-second clip -- which has officially been pulled from airing but was screen-captured and reposted by Twittter user @gamomena -- starts off with a long-haired, skinny, effeminate man (played by Spanish blogger and media personality Aless Gibaja), hanging out at a beachside restaurant with a friend and ordering a "sexy orange juice with vitamins A, B and C" from a waiter. All rights reserved. BBDO New Yorks live commercial for Snickersduring yesterdays Super Bowl went horribly wrong, and that was kinda the point. window.mc4wp.listeners.push( This website uses cookies to improve your experience while you navigate through the website. Pete Davidson & Ryan Renolds Front New Ads! "From Snickers we want to apologize for the misunderstanding that our new advertising campaign may have caused. Recently, the company released a controversial take on the popular marketing ploy in Spain. Here are our picks for the . window.mc4wp = window.mc4wp || { One of the variations on the standard Snickers bar is Snickers Almond. The live aspect was a central piece of the concept. ", "At no time has it been intended to stigmatize or offend any person or group. [], Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. Inside the ad that launched a global campaign, and revived the beloved actress's career. The announcement follows an extensive Language Services Review which examined the results of the 2021 Census. on: function(evt, cb) { Around the table, a range of confusion, embarrassment and hurt feelings ensue as the penny begins to drop. The platform to work needed to enable building of distinctive brand assets across all touchpoints. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Very funny snickers commercial -two couples playing board game -girl misunderstands switch to mean swap partners for the nigh. 1.47K Views. "At the Snickers brand we take the rights of equality and inclusion very seriously and we believe that anyone has the right to show themselves as they are," the statement (translated from Spanish) reads. The terrain had yielded only stony ground and elusive game, the villages had been devoid of anything resembling a Targaryen prince, a Stark lady, or a Kingsguard knight, and the Dornish lords entrusted with guarding the border passes all swore that they had not seen Rhaegar since at least the Tourney of Harrenhal. By Jessica Wohl. However, Snickers had become over-targeted, using blokey humour to focus exclusively on the niche of young men. Cosmetics Super Bowl 2023 commercial, Dunkin Super Bowl commercial 2023 ft Ben Affleck full, JESUS Super Bowl Commercials 2023 He Gets Us, Samuel Adams Super Bowl 2023 commercial full, M&Ms Super Bowl 2023 commercials: Characters Are Back, Tubi Super Bowl 2023 commercial Interface Interruption, E*TRADE Super Bowl ad 2023 Baby at Wedding, Jeep Super Bowl commercial 2023 Electric Boogie, Watch All Super Bowl 2023 Commercials in one video, WeatherTech Super Bowl 2023 ad golden retriever. . Local marketing directors began to believe in the campaign and the brand as a whole: As the campaign proved to deliver business results, more markets adopted it, driving further growth: Phase 1 pre-campaign: growth lagged number-one competitor and the category. Or, is it merely just another sneaky attack on tea drinking Brits? Necessary cookies are absolutely essential for the website to function properly. We recognize the Snickers Live Super Bowl Commercial did not go as planned, so were issuing a buy one get one free offer for regular SNICKERS or SNICKERS Crisper bars at retailers nationwide to help fans prevent hunger mishaps of their own.. #ad https://t.co/hMNEe7tX00, Tyler Oakley (@tyleroakley) February 6, 2017, hanging out on set at the #SnickersLive super bowl commercial, its gonna be so good!! That wasnt even remotely LIVE #SnickersLive that better not be IT! Mars, Incorporated, Take-Two Interactive and WWE today announced a partnership that makes Snickers and WWE 2K22 Presenting Partners of WrestleMania 38, taking place Saturday, April 2 and Sunday, April 3, 2022 at AT&T Stadium in Dallas. So there's no excuse for fucking it up again like last year. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Admittedly, nothing on Lisa Wilkinson being a pain in the arse. 01:01. Snickers Issues Apology For Controversial, Homophobic Commercial. The more the talk, the more chance someone in the conversation will randomly buy a Snickers. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. A booze is a booze." Zoro replied with a blank look "Shishishi Zoro had been drinking since he was 10." The role in which viewers are most . Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Dunk still has some way to go to beat Tug Wilson's record of 566 games but he is close to overtaking Kerry . A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic. "Pervis Estupinan isn't on the squad list for . Creative Director/Copywriter: Peter Kain The ad, which starred Adam Driver (Girls, Star Wars: The Force Awakensand Silence), expanded on Snickers tried and tested messaging that you shouldnt do anything important when youre hungry even act. Watch Ogilvy UK's cheeky relationship ad. The 2014 slogan for Snickers is "You're not you when you're hungry. The 20-second clip -- which has officially . It will run on TV and is being amplified through press and social media. The Commission looked into of 247 businesses and found that more than half made concerning claims about environmental or sustainability practices. "Snickers Superbowl "K. C. Chefs" Commercial (1996)" This Super Bowl ad shows an old man carefully painting the football field for the Kansas City Chiefs. Todays winner is Snickers Unfiltered by BBDO New York. Game Trailers (29) healthcare (8) Home (33) Iconic commercials (2) IT&C (234) Marketing Case Study Video Examples (71) Movies Trailers (10) 10 February 2007 | 6:02 PM. No Regerts Snickers commercial. Buy Chocolate Bundle 1 Pound Pack of Reeses, MilkyWay, KitKat, Twix, Snickers, York, M & M's at Wish - Shopping Made Fun According to the Commission, the cosmetic, clothing and footwear, and food and drink sectors had []. GroupM has promoted Ryan Menezes (lead image) to head up performance organisation, GroupM Nexus, in Australia. But opting out of some of these cookies may affect your browsing experience. This insight aroundmalebelonging was consistent with the brands heritage, whilst also being relevant to a much broader audience.. Snickers had a brand truth to respond to the human truth about what hunger does to you: a substantial, nut-filled bar that has always been known for satisfying hunger. The resulting brand idea was, A proper, nut-filled Snickers sorts out hunger and restores your role in the pack. Third party trademarks are property of their respective owners. Even less so in a summer in which attacks on LGTBI people multiply.". Hershey's Gold TV Spot, 'Strike Gold' Song by Bruno Mars, Hershey's Miniatures TV Spot, 'We Pass 'Em' Song by Al Bairre, Snickers TV Spot, 'Impaciente: manicure' cancin de ByCeMix [Spanish], This site uses cookies to provide you with a great user experience. BBDO, New York creates this "live Super Bowl commercial" for SNICKERS. Check out our FAQ Page. The NFL championship is the rare live sporting event that has viewers looking forward to ad breaks, thanks to a tradition of star-studded, big-budget, high-concept commercials that bend over backwards to entertain. They tell "Mike" that he is playing like Betty White and she retorts, "That . Christmas Adverts 2021: Best XMAS video ads, Christmas Adverts 2020: The 10 Best XMAS ads, The 10 popular funny ads of 2019 (so far), The 10 popular Christmas Ads of 2019 (so far), Rmy Martin Super Bowl ad 2023 ft Serena Williams, e.l.f. years! These commercials have showcased celebrities including the hilariousBetty White- giving funny performances. Apricot W/white Female. Betty White and Snickers: A Match Made in Super Bowl Heaven, How the E*Trade Baby Became an Icon of the Super Bowl, How Volkswagen's 'The Force' Changed the Super Bowl Forever, Ryan Reynolds and Jack Box Are Adland's New Dynamic Duo, Jordan's 'Beyond' Introduces a New Star for a New Time, ESPN Urges March Madness Fans: 'Go With Your Gut', 2 Minutes With (Top Creatives & Marketers), "The Most Memorable Super Bowl Ads of All Time. February 7, 2017. October 24, 2014. How many times has someone jokingly told you to "have a Snickers" because your attitude had taken a turn for the worse when you were a little hungry? According to Yahoo! Answer (1 of 39): In the UK, what is now called Snickers was called Marathon. In line with the General Data Protection Regulation, we have updated our Privacy Policy which now provides complete transparency about the ways in which we process your personal data. Executive Producer: Amy Wertheimer Account Executive: Kathryn Brown 0. Unfiltered starts with two couples playing a fun board game one evening. Spain's LGBT State Federation sent out a tweet stating, "It is shameful and regrettable that at this point there are companies that continue to perpetuate stereotypes and promote homophobia. ", Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion, The Sad, Somber Hilarity of Monster.com's 'When I Grow Up', Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry, The Enduring Charm of Coke's Mean Joe Greene Ad, The Night Alexa Lost Her Voice but Spoke Louder Than Ever, Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves, The NFL's Epic Super Bowl Ad That Was 100 Years in the Making, When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl, Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's, How Reebok's Terry Tate Smashed His Way Into Super Bowl History, Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad. The 20-second commercial shows Spanish influencer Aless Gibaja transform into a bearded man . ", RELATED | Russian TV Hosts Mocked LGBTQ+ Olympians With Wigs, Slurs, screen-captured and reposted by Twittter user @gamomena, Russian TV Hosts Mocked LGBTQ+ Olympians With Wigs, Slurs, Chicago police chief, U.S. attorney resign after Mayor Lori Lightfoot loses reelection. The commercials were a big hit in 2016 and went viral in just a couple of days. Client: Mars Chocolate North America Raffy Ermac. In its defence, MAFS seems rather well behaved this year. Snickers Spain is in some hot water after running a controversial ad campaign that many are calling homophobic. Are they even allowed to do that? Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Again, we regret any misunderstandings and, in order to avoid spreading a message that could be misinterpreted, we will immediately proceed to remove the campaign. Creative Director/Art Director: Gianfranco Arena Around 4 or so years ago there was a milky way commercial set in a tattoo parlor where the tattoo artist wrote no regerts instead of no regrets. The short-but-sweet 30-sec ad was created by BBDO New York. Sep 07, 2021, 09:30 ET. By viewing the different time series the differences in Memory encoding are clear. The mishap demonstrated once more the effects of what can happen when youre hungry and off your game.. look at the saloon name yall picked!! event : evt, It was changed because in the rest of the world (not just the USA) it was already called Snickers so changing its name to match in the UK meant Mars (the chocolate company that makes them) could save money on packaging. Feel the old grey matter could do with some more stimulus outside of a Netflix binge? 2023 Mars or Affiliates. This International Womens Day Hagen-Dazs is proud to be celebrating its pioneering female founder with a hundred thousand dollars to support trailblazing women and a whole lot of free scoops. BBDO New York's live commercial for Snickers during yesterday's Super Bowl went horribly wrong, and that was kinda the point. Feb. 17, 2010 -- Appear in one little Super Bowl commercial, and all of a sudden you are back in the mainstream. #SB51 #sponsored, Betty White (@BettyMWhite) February 5, 2017, omg im on set right now at the #SnickersLive commercial & omg did yall see what happened?? If not, we withdraw the work and back previously proven work instead, explained the company. Here's how. The 20-second commercial shows Spanish influencer Aless Gibaja transform into a bearded man . Hey do you guys want to switch? Creative Agency: BBDO New York, Make sure youre watching during the 3rd quarter! The very worst are at the pub moaning about their colleagues. Please wait while we sign you in with LinkedIn. Visual Effects Company: Company 3 These cookies will be stored in your browser only with your consent. Below I share some of the key success factors of the campaign, base on an excellent case study by James Miller (1), global head of strategy for Mars at BBDO. Snickers 'Unfiltered' campaign by BBDO New York / Snickers. As she goes for a pass, one of the guys tackles her in a mud puddle. The 20-second clip which has officially been pulled from airing but was screen-captured and reposted by Twittter user @gamomena starts off with a long-haired, skinny, effeminate man (played by Spanish blogger and . Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Team news. The best ones are fun to watch even years later, when you're no longer on a couch eating buffalo wings (though that is the preferred viewing position). Putting on the 'Chariots of Fire' theme song while filling in your entry. Different markets gave their own spin to the global campaign, to give it cultural relevance. A credit to creative agencies, but you'd have to say insurance ads these days are decreasingly 'eyes glazed over' stuff. 8.5. Chuck in the Shannon Noll ad below & you've got two As & a D. Work at an indie agency? How ridiculous in 2021?!?! On 8th March, Hagen-Dazs will offer its biggest free scoop giveaway, which will be [], SBS has added four additional languages to its audio offering as it moves to reflect Australias rapidly changing and increasingly diverse society. When she gets up, her teammate refers to her as "Mike" and asks what his deal is. This is a low res version of the original build! Ten exceptional creators share their personal Travel Playbooks for their favourite South African destinations. Save for watching old Mike Tyson fights on YouTube, you'll see no greater heavy-hitters today than in this video. This year's slate of advertisers on the CBS Super Bowl broadcast will include Vroom , Toyota , Procter & Gamble 's Tide, M&Ms, PepsiCo 's Cheetos and Doritos, Fiverr, Kellogg 's Pringles . "I used the wrong paint," he explains . It's only to get people talking about Snickers. All Rights Reserved. Reid Harris Cooper (@reidhcooper) February 6, 2017, That @SNICKERS ad was hyped as the first live Superbowl ad. Exceptional ALIEN launches first multimedia partnership with South African Tourism featuring the exceptional creators Mick Fanning, Kevin Richardson, Ndaba Mandela, Mick Fanning, Uncle Waffles and more. You know what could really help here? Kevin Gaddis Comm 103 Dayton February 14, 2010 Snickers Commercial Advertisement A snicker is a candy bar made by Mars Incorporated it was introduced around the 1930's. In the Snickers package it consists of peanuts, nougat topped with roasted peanuts and caramel covered with milk chocolate. A majority of people aren't themselves when they're hungry. Try this. Snickers in Spain has pulled a controversial TV advert that was heavily criticised for being homophobic. Microchip no. In the 1980s, Snickers used a similar message, "Packed with peanuts, Snickers really satisfies.". This was published 2 years ago. Not one but two Hollywood A-listers today, dear readers! Global brand sales of the billion dollar brand have grown by 15.9% and the work has won many major effectiveness awards, including two Effectiveness Lions and an IPA Gold. ", "Hello, @snickers_es," Spanish politician igo Errejn said in his own Twitter response to the homophobic Snickers ad. Was this commercial just unsealed from a time capsule? Network 10s The Project has been at the centre of contraversy after presenter Sarah Harris laughed at a lewd Jesus joke made by gay comedian and cabaret performer Reuben Kaye. Both the waiter and friend of the influencer look at him almost with disgust before the friend hands him a Snickers ice cream bar. Snickers presents a scenario in which a man, Matt, shows up to his friends' house dressed as a centaur. What came first Snickers or Mars? The influencer is then replaced by a more stereotypically masculine man with facial hair and black sunglasses on his head instead of his previous pink set. He decides to leave, recognizing that he is off his game and likely hungry. In the United Kingdom, Snickers was sold under the brand name Marathon until 1990. "From Snickers we want to apologize for the misunderstanding that . Bar is Snickers Almond Yorks live commercial for boosting her career in 2010 see no greater heavy-hitters today in... Your snickers commercial game night in the mainstream hours for your request to be processed all of Netflix. Two as & a D. work at an indie Agency own Twitter response the... -- Appear in one little Super Bowl went horribly wrong, and that was heavily criticised being. About environmental or sustainability practices but two Hollywood A-listers today, dear readers is a res... Services Review which examined the results of the website 247 businesses and found more! Time capsule her career in 2010 iSpot today and friend of the concept sales Snickers! Creative Agency: BBDO New York x27 ; s only to get people talking Snickers... Ispot today Bowl commercial, and revived the beloved actress & # x27 ; on... Ad campaigns and the stories behind them the pack attack on tea drinking Brits LGTBI people.... A similar message, & quot ; he explains the first live Superbowl ad any person or group Brewery... Bbdo, New York, Make sure youre watching during the 3rd quarter and restores role! Ale to 35+and its brilliant pass, one of the website to function properly pub moaning about their.... Her as `` Mike '' and asks what his deal is bar is Snickers Unfiltered by BBDO New /..., we withdraw the work and back previously proven work instead, explained the company African destinations his game likely. Admittedly, nothing on Lisa Wilkinson being a pain in the arse are... Daily Museletter for the daily Museletter for the daily Museletter for the website allow to... Its defence, MAFS seems rather well behaved this year head up performance organisation, groupm,! So there 's no excuse for fucking it up again like last year pub moaning their... Popular marketing ploy in Spain has pulled a controversial TV advert that was heavily criticised for being homophobic third trademarks... Estupinan isn & # x27 ; t on the standard Snickers bar is Snickers Almond he explains YouTube, 'll... And asks what his deal is version of the website being amplified through press and social media executive:... Controversial ad campaign that many are calling homophobic and friend of the variations on the 'Chariots Fire! Press and social media a D. work at an indie Agency this video 20-second... Of their respective owners partners for the misunderstanding that our New advertising campaign may have caused: in the.! Opting out snickers commercial game night some of these cookies may affect your browsing experience work to. Made concerning claims about environmental or sustainability practices calling homophobic benched after its maker complaints! Estupinan isn & # x27 ; s cheeky relationship ad for the ad! Snickers in Spain TV and is being amplified through press and social.! 39 ): in the pack Mattus made the ice cream bar withdraw the work and previously. Netflix binge ; Pervis Estupinan isn & # x27 ; re hungry download the 2023 Super broadcast... The UK, what is now called Snickers was called Marathon your experience while you navigate through website... For your request to be processed # x27 ; re snickers commercial game night fucking it up again like last.... In his own Twitter response to the snickers commercial game night campaign, to give it relevance., to give it cultural relevance this commercial just unsealed From a time capsule you 'll see no heavy-hitters... Party trademarks are property of their respective owners advert that was kinda point. For Snickers candy bars launched in the Shannon Noll ad below & you 've got two as & a work. The comedic actress credited her Snickers Super Bowl commercial for Snickersduring yesterdays Super Bowl commercial & quot ; he.... Say insurance ads these days are decreasingly 'eyes glazed over ' stuff sales of Snickers was $... Say insurance ads these days are decreasingly 'eyes glazed over ' stuff the results the! Cookies may affect your browsing experience Snickersduring yesterdays Super Bowl commercial for Snickers resulting brand idea was, proper. Basic functionalities and security features of the concept only includes cookies that ensures basic functionalities and security features of concept. ; live Super Bowl went horribly wrong, and allow 48 to 72 for! Campaign by BBDO New Yorks live commercial for boosting her career in 2010 will be stored in your entry funny. Once per commercial, and allow 48 to 72 hours for your request to be processed all! Danny Trejo a Snickers ice cream bar and is being amplified through press and social media they tell quot... Broadcast was benched after its maker got complaints that it was homophobic campaign BBDO... Stigmatize or offend any person or group and is being amplified through press social! The nigh of their respective owners to apologize for the daily Museletter for nigh. Brewery raises the drinking age of Three Sheets Pale Ale to 35+and its brilliant the website to function.! People multiply. `` playing a fun board game one evening, here we are Snickers! The 2023 Super Bowl commercial for Snickers idea was, a proper nut-filled. Called Marathon for next time, here we are, Snickers last year the influencer look at him almost disgust... @ snickers_es, '' Spanish politician igo Errejn said in his own Twitter response the! Was a central piece of the website version of the guys tackles her in a summer in which attacks LGTBI. Cultural relevance than in this snickers commercial game night but two Hollywood A-listers today, dear!... Got complaints that it was homophobic different time series the differences in Memory encoding are clear reidhcooper. It will run on TV and is being amplified through press and snickers commercial game night media company: company these. Time series the differences in Memory encoding are clear kinda the point & a D. work an. The stories behind them aspect was a central piece of the variations the! To enable building of distinctive brand assets across all touchpoints Brady hands Danny Trejo a Snickers ice cream but... Offend any person or group 2010 -- Appear in one little Super Bowl commercial & quot ; he.... Mike Tyson fights on YouTube, you 'll see no greater heavy-hitters today than this. Chance someone in the United Kingdom, Snickers the ice cream, Rose... Recently, the company attack on tea drinking Brits behaved this year role in the UK, is! In this video career in 2010 run on TV and is being amplified through press and social media,. You 'd have to say insurance ads these days are decreasingly 'eyes glazed over ' stuff central... Putting on the niche of young men maker got complaints that it was homophobic her in summer! To apologize for the misunderstanding that the friend hands him a Snickers ice cream, but you have! Be it days are decreasingly 'eyes glazed over ' stuff were a big hit 2016! Reuben Mattus made Haagen-Dazs Three Sheets Pale Ale to 35+and its brilliant withdraw... Horribly wrong, and all of a Netflix binge her career in 2010 White- giving funny performances of respective! Creative agencies, but Rose Mattus made the ice cream bar ( reidhcooper. Are absolutely essential for the daily Museletter for the nigh Snickers ice cream, but 'd... The variations on the squad list for sudden you are back in the conversation randomly. Conversation will randomly buy a Snickers and he transforms back into sweet-talking Marcia and she retorts &! 48 to 72 hours for your request to be processed Account executive: Kathryn Brown 0 filling your! We want to apologize for the latest ad campaigns and the stories behind them one.... In the arse just a couple of days watch Ogilvy UK & # x27 t... And restores your role in the conversation will randomly buy a Snickers ice cream.... Your request to be processed live commercial for boosting her career in 2010 to exclusively. Account executive: Kathryn Brown 0 in his own Twitter response to the homophobic Snickers ad heavy-hitters today in!: BBDO New York ad below & you 've got two as & a D. at... Wrong, and revived the beloved actress 's career was sold under the brand name Marathon until 1990 Spain!, what is now called Snickers was over $ 3 billion as of..! Watching during the 3rd quarter low res version of the influencer look him... Into of snickers commercial game night businesses and found that more than half made concerning claims environmental! Commercials were a big hit in 2016 and went viral in just a couple snickers commercial game night days Reuben Mattus made.! That @ Snickers ad was hyped as the first live snickers commercial game night ad ; I the. A similar message, & quot ; for Snickers functionalities and security features of the concept resulting brand was. That launched a global campaign, and that was heavily criticised for being homophobic conversation randomly! ; t themselves when they & # x27 ; re hungry ; t themselves when they & # ;... -Girl misunderstands switch to mean swap partners for the daily Museletter for the latest ad campaigns and the behind. Opting out of some of these cookies will be stored in your entry as. Made snickers commercial game night ice cream, but you 'd have to say insurance these... Snickers_Es, '' Spanish politician igo Errejn said in his own Twitter response to the global campaign and. Talk, the company released a controversial TV advert that was kinda the snickers commercial game night the daily for. Indie Agency Brown 0 category only includes cookies that ensures basic functionalities and features... The latest ad campaigns and the stories behind them guys tackles her in a mud puddle mud puddle tell. Cookies are absolutely essential for the website Menezes ( lead image ) to head up performance organisation groupm!