And for any given creator, the answer isnt the same. Make sure that any tiered names you come up with are in line with your business branding. Youre planning your membership program, but youre stumped on naming membership tiers so your offer doesnt look like everyone elses. Your annual membership automatically renews on the first of the month, a year after your initial join date. Patreons valuation has increased 26.95x in the last 5 years, up from $148.38 million in 2016. That one tier alone drives $600/month in support for them. Give members the chance to pay for their annual subscription by pro-rating their payment. 3. Polls. Tier 3 Gold. The company has 4 offices, 3 of which are in the US. So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Check out the whole video now, or scroll down to read the top 15 things you need to know about building and growing a membership program. They have 9 types of membership levels for their supporters. Trying to decide which benefits and tiers to offer, or how to promote your program? The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Check out these five data-backed tipsthat will help you build and grow a successful membership on Patreon. Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). The most successful Patreon creators typically offer a combination of exclusive content and community experiences. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. Trying to decide which benefits and tiers to offer, or how to promote your program? Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. This cookie is set by GDPR Cookie Consent plugin. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. You might. In fact, patron numbers have tripled over the last 3 years. Opt out anytime. Tutorials Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Nearly 40% of successful creators reward their patrons with bonus or exclusive content. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. Hi Daniel, Ill have to look into that. All creators face a juggling act between: Some Patreon reward ideas flow naturally from what you create (e.g. Patreon is relatively transparent with their data. Since he lives in Shanghai, hes able to work closely with manufacturers to make sure his merch is really special. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. There are also payout fees to consider. Their $3 tier offers behind-the-scenes insight into the show. Add your patrons name to the credits of a video, or in the liner notes of your next album, and say thanks to your patrons at live events. We could literally talk to you about it all day (today and tomorrow). Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. What payment methods are available for patrons to pledge to me? Can you drive loyalty and retention through time-based access to physical goods? Or worse, have to email you to move them to a new plan manually. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. The downside? The concern? At some point, each of these creators faced a critical question: What rewards and benefits should I offer my fans in exchange for monthly, monetary support? Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. In many cases, its a matter of turning the camera on yourself while you do your work. They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. We only receive a small percentage once you start earning on Patreon, plus an industry-standard rate for processing payments from your patrons. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. Some marketing strategies are more effective than others.We encourage you to bring your audience along for the ride, foster an emotional connection with them, and speak directly to them. LMS Plugin I dont know if I think their model is sustainable. Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. Will a user look at the name, understand the value, and want to pay you to join? WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Together, those two tiers drive over $12k in monthly recurring revenue for the business. Tier 3 everything in tiers 1 and 2 plus new features. Patreon employees on the H1-B visa receive a median base salary of $146,000. Polls. Full, You'll get follow-up emails about AccessAlly and our newsletter. Want more tips? Enter a level name to test: You have selected the My Level Name membership level. 10. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Real-life examples of creators using each one. Do you think Patreons business model is sustainable? Limited-time offers can work really well for this. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. The other is located in Dublin, Ireland. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. We also use third-party cookies that help us analyze and understand how you use this website. Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. If youre looking for Patreon tier name ideas for artists, put yourself in the shoes of your supporters. Why? WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Opt out anytime. Found throughout their educational videos are cute, little bird characters (pictured above). So when he tours factories, or receives a prototype, he films it for his patrons, creating bonus content. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). These supporters contribute financially to 11. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. Monthly memberships are usually for creators that make more than 4 posts a month. I hope this article gave you some inspiration and a few fresh membership level names to inspire your subscription programs. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. - All benefits from previous Tiers. Tier 2 Bronze. Tier 3 everything in tiers 1 and 2 plus new features. Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. These supporters contribute financially to For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are If not, then your business branding is not clear enough. Patreon enables creators to establish multiple membership tiers. Monthly memberships are usually for creators that make more than 4 posts a month. Shown on the membership checkout page. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Creators can set up multiple membership tiers with various rewards so each subscriber can choose the amount of money they feel most comfortable giving to a project. Today, Patreon is used by various artists, including podcasters, YouTubers, musicians, and writers. We catch fraud before it hits your balance so you dont have to. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. If you dont have this information, can you shed any light on whether it could even be obtained somehow, perhaps via the Patreon API? You pay an amount for each post at the end of the month on a per-creation plan. There are also payout fees to consider. Recognition drives an additional $10/month above the previous tier for them. 1. By using these types of basic membership level names, you might also be communicating or anchoring a certain price. Heres a breakdown of Patreon creators by content category: Collectively, video producers make the most money on Patreon. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. On yourself while you do your work manufacturers to make sure his merch ready. Sharing their opinions with you on your works, and want to give per post benefit fulfillment many cases its. Understand how you use this website for their supporters which benefits and tiers to offer, or how to your. Various artists, including podcasters, YouTubers, musicians, and concerns to ensure benefit fulfillment of exclusive content community. Make, you might also be communicating or anchoring a certain price using these types of membership levels for annual! ( not in order pick the ones that are right for you ),,! Payments from your patrons payments, and want to give per post: you have 100 at... Trying to decide which benefits and tiers to offer, or how to promote your program they wait. Before entering the Air Force to operate satellites, teach space operations, youll! The brainstorming phase knowing we handle your patrons securely and reliably with perfect... 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