Fall 2022 TERM 20223. , etc. They can take an additional two full-term courses at no extra charge. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. hbbd``b` Rotaract Club Of Nsit Regency. %PDF-1.6 % Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. <>>> For previous semesters, check the Schedule of Classes archive. endobj The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Insights: We think you may be curious about the types of events that our SAC is organizing. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. endstream endobj 137 0 obj <>stream Education. - Careful time management to ensure keeping up with classwork and projects. Graded CR/NC. 125 0 obj <>stream Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. - Team player with good communication skills. For additional information, visit marshall.usc.edu/MSMkt. * Must be taken in the first term/semester or prior to admission. endstream endobj 136 0 obj <>stream Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION 0 Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing endobj hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) It may no longer be on our site, or we may have moved it to a new location. endobj Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. #S84u>I^j:&EnC#q!. Proposal, data collection, analyses, and written report. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Proposal, research and written report/paper required. Involves market research and implementation planning. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Prospective students apply for admission to begin the program in the summer term. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Recommended during student's final semesters. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. ! GZ7T"%+ToBn' c This program is designed for students interested in working in the film and television industries. . Prerequisite: BUAD 307 or MKT 385x. stream Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Techniques for building and analyzing advanced quantitative analytical models. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Graded CR/NC. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. 735 0 obj <>stream ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Mar 2016 - Apr 20171 year 2 months. Instructions for faculty to add a syllabus or biography link. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Examination of strategic decision making in marketing channels. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. When attempting to . 1 0 obj Looks like that page is missing. An introduction to the changing world of a connected consumer. Work with R&D organization to design a new product or technology. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. %%EOF Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Graduate Certificate in the Business of Entertainment. Prerequisite: MKT 445. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). f0H:L`x ! xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. ** If not completed as a required course. Domestic students may pursue an internship immediately after the classes begin in the summer. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: If approved, the replacement will be documented in the offer of admission. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. USC Schedule of Classes Summer 2023. classes begin 5/17. Your session has ended. <> U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Computer Application and IT 0 pZ^IM$[I*v 0 I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Work with a client organization on the design of an advertising/promotions campaign. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Generate marketing insights and make practical recommendations; Academics and Curriculum. registration begins 3/1 . -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Pe 8oZ |FO ;9 Proposal, field research, analyses and oral and written presentations. endobj Additionally, you can connect with the president of the SAC on LINKEDIN. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data.