We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. Now, they buy their way in. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. Is PNC Park The Best Ballpark in Baseball? Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. The decision . This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. which is a 50 percent decline . However, in recent years that growth has slowed. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. NASCAR TV ratings were once the darlings of the sport. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. Those numbers of course, dont tell the entire story. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average These are bold changes, but this variety of tracks will test drivers and teams at every level. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. This article looks at several of the reasons why NASCAR is losing fans. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA Their reputations and regional fame followed them to the national stage. By the measurements used today, NASCAR then is in a very good place. Dale Earnhardt Jr. retired at the end of the 2017 season. The 2021 campaign includes six road course races, a dirt race at Bristol (! A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". Most die-hard fans of NASCAR are those that have followed it the longest. Its certainly healthy in terms of eyeballs, Hebrst said. Along with that came an all-important metric: the Nielsen ratings. Not only in the business world, but in all sports as well. Meanwhile, NASCAR ratings . (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. TV ratings are no longer the end all be all for NASCAR. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. But experts say the reasons are multitude. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Games on TNT are also down by more. NASCAR still attempts to do the best it can when it comes to getting the word out. Photo credit: balpeck on Best Running / CC BY-SA Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. In todays media world they are now just a small part of what is used to measure the popularity of the sport. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . NASCAR sits on an upward trajectory for the first time in a while. Comments Off on What Caused The Decline of NASCAR? Men in particular were more put. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. . The Patriots domination was great for the NFL. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. Nascar, he wrote . IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. The move of the Labor Day race to California was part of an ongoing trend. Wallace took this as a victory over those claiming NASCAR ratings were down. The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. News. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. I expect that will be a boon to NASCARs future. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. That NASCAR was doomed, soon to become nothing more than a memory. It was a radical change to a sport that didnt need radical changes. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Not all, of course, but most. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. Drivers. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. This is convenient if the city where a follower lives in has a track, but for those that live a long distance from NASCAR venues, the cost to go to watch them is gradually becoming more expensive due to the continually rising prices of fuel. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). Nepotism isnt dead in NASCAR. And that is for the Indianapolis 500 of stock cars. If that contributed to NASCARs decline, however, that is on NASCAR. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? Related: NASCAR power rankings during the 2023 season. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. Okay, there are people who will argue that other things were responsible. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. I'm just . Q: You say NASCAR continues to grow and like you, . After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. NASCAR scraped bottom. What are the biggest differences between these sports? He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. And it will be pretty hard to turn back the clock on either of those. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Tiger Woods was great for golf. (Busch would have still won.). The Daytona Road Course averaged 4.750 million viewers during the event. Should there be concerns with the current trend of viewership? It may seem good on the surface, but there's more beneath that makes this concerning. The NFL only went down 9%, but please, tell me about anthem kneelers. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. The half-mile dirt track was a success on many levels. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. Last year, nearly 70 million unique viewers tuned in to . In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. In todays world TV ratings arent the big deal they once were nor the only thing that matters. However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Brian Herbst is the senior vice president for media and productions for NASCAR. | It was not a great race. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. If any single event hastened the decline of NASCAR, it was Indy 2008. Schedule/Results. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. It was the insistent implementation of it over loud objections of fans. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. When combined, it shows that NASCAR is in a pretty good place. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Photo credit: sidehike on Visual hunt / CC BY-SA Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. The XFL also had a better Week 2 performance than the 2019 Alliance of American . That's the lowest TV audience ever recorded for the. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Since earning a 7.7 rating and 13. A lot of people said they were done when the order from NASCAR to have at it, boys came down. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. They are now just one part of a bigger picture: one pixel of a screenshot. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. On declining ratings throughout NASCAR and other sports. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. So that's household using televisions. NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images Stats. They are the only one of the Big 3 Motorsports that still have this happen. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. At the start of the 21st Century NASCAR TV ratings, meant everything. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. And those ways that didnt always involve traditional broadcast TV. Chase Elliott, like his 1988 champion father Bill, is from Dawsonville, Georgiathe Southeastand he has the lineage factor as the son of a well-liked champion. And maybe this time, they will have learned from their mistakes. OTHER VIEWS? While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. Related: NASCARs NextGen car shows promise and one huge issue. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. OK, here we go. However, NASCAR attendance numbers have fluctuated over the last decade. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. But it's an uphill fight for us and a lot of other sports properties. Far from it. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. The last race at. . The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . Not all, of course, but most. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. It was the first time in a while where we didn't have a decline on NBC. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). They are included along with social media engagement, streaming, and the like. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. The XFL's ratings were disappointing in Week One. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. Our share of those TVs that are tuned in is up 18%. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. In the late '90s and the early 2000s, NASCAR saw an unprecedented growth in popularity and TV ratings. The Great Recession that swept across the landscape starting in 2008 changed everything. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. or Disney plus; there's more competition for those eyeballs then there's ever been. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. Photo credit: tequilamike on Visual hunt / CC BY In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. That isnt insignificant when it comes to explaining the decline of NASCAR. In some ways the Recession came at a most inopportune time for sports TV. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. 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