This is directly linked to comparatively high levels of investment in Europe and low levels of investment everywhere else (with the limited exception of South America). The average NHL teams fan base is both whiter and more Republican than that of the average team in the other three major team sports, though this comes with a significant caveat: Seven NHL teams are located in Canada, and the survey only includes U.S.-based adults. MLS caters to the overall poorest income demographics for US sports fans, with 37% of the total fan base making $40k or less during the average year. 9.45 per cent of our traffic is 65-plus. 2023 Morning Consult, All Rights Reserved. At the league level, NFL fans are more likely to identify as nonwhite and Democratic than fans of MLB and the NHL, but are significantly less diverse than the NBA fan base. While race isnt as clear an indicator of opinion on kneeling as political affiliation, racial and ethnic minorities who identify as NFL fans are more likely (58 percent) than white fans (38 percent) to back kneeling as a form of protest, according to a Morning Consult survey conducted Sept. 3-7. If you are an admin, please authenticate by logging in again. The NBA and MLB tie for the least amount of gender equality, with 30% of their fan base being female. Get full access to all features within our Business Solutions. We also use third-party cookies that help us analyze and understand how you use this website. 2 out of 3 fans in almost every sport are men, but that number is slowly starting to change. For this reason, the report advises brands engage fans with a marketing mix that includes digital and social media to supplement in-stadium and game day activations.. American men (74%) are more likely than women (56%) to be fans, while 25-34s are the leading age group. These cookies ensure basic functionalities and security features of the website, anonymously. Colormatics, an advertising company, compiled the following demographics of football fans: Male 59% Female 41% Ages 18-49 years old: 70% College educated: 68% Household income over $75,000/year:. On average, an NFL game draws 66,000+ spectators, with more than 16 million total during the 2019 season. Accessed on 9/29/21. But opting out of some of these cookies may affect your browsing experience. Welcome to Week 7! Explore what consumers are watching, playing and listening to around the world. Keep up-to-date with our weekly newsletter, Media Pulse. Of the 42% of college sports fans who are female, 31% of female Known Fans have incomes greater than $150,000. The ranking of senior national teams and the results of recent FIFA World Cups clearly demonstrate a trend towards a growing imbalance in national team football. All of this gave the NFL a TIDES racial score of 85.5% in 2020 and a B+ for racial hiring practices. However, you may visit "Cookie Settings" to provide a controlled consent. Depending on the source, the Super Bowl generates between $30 million and $500 million for host cities, in addition to millions of dollars in ad revenue for the league and billions of in-store merchandise sales and other consumer spending leading up to the game. Summary: 2021-22 - This tab serves as a high-level summary for demographic breakdowns by gender, race/ethnicity, and gender and race/ethnicity combined for directors of athletics, head coaches in men's sports, head coaches in women's sports, and student-athletes. Get Football Fans daily viewership stats, ranking, subscribers count, and many more. From the perspective of fans, their experience and engagement is being improved thanks to the increasing use of artificial intelligence, cloud computing, augmented reality and blockchain technologies. 4.2 Football League demographics - socio-economic grouping 129 4.3 Questionnaires and interviews - socio-economic groupings 131 4.4 Notable tools or methods used by football fans for information seeking 133 4.5 Time spent talking about football (per day) 134 . In 2021, the National Football League brought in more than $17.19 billion, a drastic increase compared to $4.2 billion in 2001. (Getty Images / Morning Consult artwork by Anna Davis), Soccer Still Lags Behind Big Four Sports in Popularity Among U.S. The April 1-4 survey was conducted among a representative sample of 2,208 U.S. adults, with an unweighted margin of error of plus or minus 2 percentage points. In the coming months, the soccer world will turn its attention to Novembers Qatar World Cup, a multibillion-dollar spectacle poised to be unlike any World Cup before it. 8.30.2007. Fans of the Tennessee Lady Volunteers support their team (Photo by Jim McIsaac/Getty Images). Well continue to offer fresh data and insights related to the 2022 World Cup as we get closer to the games. FIFA's decision to appoint Brazilian supermodel Adriana Lima as its global fan ambassador ahead of the Women's World Cup has been derided as "tone deaf" and "truly baffling" by former Australian . Similar patterns are repeated globally. When it comes to gender, the NFL saw significant changes in team administration positions. Do you find yourself screaming at the TV when watching your favorite sport? However, if you are new to this game and have started watching this only for a few days, you must be wondering Around the world, football is a sport that transcends gender. Similar patterns are repeated globally. Accessed on 9/29/21. 3 What percentage of soccer fans are male? 46% of the average NBA teams fans are white, compared to 61% for the average NHL team. The ideal entry-level account for individual users. Do Not Sell or Share My Personal Information. Soccers popularity among Hispanics ranked just behind MLB (58%) and was on par with college football (56%) and the NBA (55%). Soccer also had the most diverse fan base, with 40% being fans of color. While the average NFL viewer is 50, only 9% of the NFL's audience is kids under 18. Not surprisingly, the report found college sports fans live in all 50 states. The cookie is used to store the user consent for the cookies in the category "Performance". World. After failing to qualify for the World Cup in 2018, the U.S. mens national team could play a considerable role in sparking interest among casual fans and non-fans with a strong showing later this year in Qatar. Much like in a myriad of other domains of the modern society, 'security' remains a highly contentious and debated area of 'online' and 'offline' football fan cultures. Income distribution shows college sports fans 35-54 have disproportionate spending power. The expenditure of the FA amounted to approximately 410.15 million British pounds that year, of which the majority consists investments into the game. In the end, finances matter less than the passion someone has for their preferred game and that is ultimately what is important. Learn more about how Statista can support your business. Football Basketball Hockey Tennis Volleyball E-sport. How Much Money Does an NFL Player Make a Year? There were two female assistant coaches for the 2020 season, Jennifer King (who is also a person of color) and Callie Brownson, as well as a female official, Sarah Thomas. Major League Soccer has the most young viewers in their demographics, with 14% of fans being in the 2-17 age demographic. Alex Silvermanpreviously worked at Morning Consult as a reporter covering the business of sports. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport. Fans of the San Francisco Giants, Chicago White Sox, New York Mets, Oakland Athletics and Los Angeles Dodgers were most likely to identify as Democrats. Accessed on 9/29/21. Enthusiasm for soccer was higher among younger adults than the general population, with 40% of those ages 18-34 identifying as fans. Survey conducted April 1-4, 2022, among a representative sample of 1,529 self-identified sports fans and 708 soccer fans, with unweighted margins of error of +/-3 and +/-4 percentage points, respectively. 9.4% of players identified as two or more races. Furthermore, 13.7% of team-level vice presidents are people of color, increasing from 12.8% last year. This report allows marketers and business leaders, at the national and local level, to see how their customer audiences can be addressed in college sports, said Jennifer Davis, chief marketing and communications officer at LEARFIELD. Published by Statista Research Department ,. Footballs global appeal extends beyond attracting the interest of fans around the world: from sponsorship to broadcasting, from club ownership to the origin of its main stars, the games reach is universal.There are five billion football fans around the world, with Latin America, the Middle East and Africa representing the largest fan bases. Heres how they stacked up against the NFLs other positions: When it comes to the NFL League Office, the overall percentage of women involved was 38.2% in 2020, which was an increase from 36.8% in 2019. As long as the NBA is leading the way, they will take smaller steps to get there. We use cookies. . More than 1 in 4 U.S. adults who identified as soccer fans (27%) were Hispanic. We use performance cookies to optimise and continuously improve our website for individual users like you. 2023 Morning Consult, All Rights Reserved. "Share of Soccer Fans Worldwide in 2022, by Gender . No member of Americas Team has declined to stand for the Star-Spangled Banner since former NFL quarterback Colin Kaepernick started the movement back in 2016, and Cowboys owner Jerry Jones wants to keep it that way. They arent living in poverty either. Youth participation, an increase in the Hispanic population, the growth of Major League Soccer and the popularity of the FIFA video game have all contributed to the soccer surge in recent years in the U.S. Where is the sport most popular? CONCACAF Champions League. You may opt-out by. The NBA finals generates more than 26 million tweets over the course of at least 4 games. The craze of football in the world needs no introduction. Jan. 19, 2023, https://www.zippia.com/advice/nfl-demographics-financials/, The 2020 Racial and Gender Report Card National Football League, Total revenue of all National Football League teams from 2001 to 2020, National Football League (NFL) Statistics Facts, National Football League revenue by team in 2020, Operating income of National Football League teams in 2020, How many people watched Super Bowl 55? The report delivers insights on the approximately 182 million college sports fans worldwide to assist marketers, business leaders and athletic departments better understand the marketplace. More realistically, rookie players will earn a minimum pay of $435,000, and each team has a salary cap of $188.2 million. Sports fans are primarily men. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . It also represents only about 3 percent of New York's overall population. But I would say that we are guided by our values in the things that we do.. Statista. Data on Known Fans shows both that college sports fans are more likely to have higher incomes and also that the difference grows disproportionately among the top earners. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The need exists to identify the different types of fans due to the inadequacies of past theories to explain the totality of fan behavior. Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. The percentage of Black or African-American NFL players reached 57.5%, Whites 24.9%, Hispanics or Latinos 0.4%, Asians 0.1%, Pacific Islanders 1.6%, and American Indian 0.2%. Football associations and confederations, leagues and clubs are striving to incorporate these values into their activities in order to minimise the environmental impact of sporting events, to promote safe sport and to maximise the positive influence of football on people and communities around the world. While race isnt as clear an indicator of opinion on kneeling as political affiliation, racial and ethnic minorities who identify as NFL fans are more likely (58 percent) than white fans (38 percent) to back kneeling as a form of protest, according to a, At the league level, NFL fans are more likely to identify as nonwhite and Democratic than fans of MLB and the NHL, but are significantly less diverse than the NBA fan base. And if it begins to affect the bottom line, then they may back up a little bit.. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden State Warriors fans are Democrats, more than any other team. One third are playing soccer themselves and 50-60% are following other European football leagues, with as many as a third watching online. Your favorite sport can describe you more accurately than you may believe. The average 2022 value of an NFL team is $4.47 billion. Chart. Perhaps even more important to marketers, college sports fans are 1.6 times more likely to have incomes higher than $100,000 compared to the overall U.S. population. Soccer is clearly the most popular sport in terms of fans. Copyright 2023 The Nielsen Company (US), LLC. About 48% of an NFL teams revenue goes to player salaries in 2022. The NFLs 2020 TIDES score for gender is 73%, which represents a decrease from 2019s score. Register in seconds and access exclusive features. Super Bowl Ratings History (1967-present). Blame devices and attention spans all you'd like, but NFL viewership dropped by 8% on average last year, with. Statistics Football Team & Player Statistics. After extensive research, our data analysis team concluded: The NFLs total 2021 revenue was $17.19 billion, an increase from $12.2 billion in 2020. Accessed on 9/29/21. FIFA World Cup is the most popular sporting event across Indonesia, Malaysia, Singapore, Thailand and Vietnam. The Asian Games rank in the top five in fan interest among events tracked in Indonesia, Malaysia, Philippines and Thailand. As professional leagues begin to embrace their female fans more, provide gender-specific fan gear, and offer other incentives to watch games, women are finding their love for sports is growing. The question of whether or not members of the Dallas Cowboys will kneel during the national anthem in protest of racial inequality is turning into one of the biggest storylines of the NFL seasons opening weekend. BetMines is a platform for all football fans, bettors and non-bettors alike, looking for accurate information, predictions and statistics for analyzing matches Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of. Are you interested in testing our business solutions? (Intuitively, most teams located in racially diverse markets such as Los Angeles or New York generally have greater racial diversity among their fans.). Where the NFL seems to be losing viewer interest is within the 20-29-year-old age range, as those consumers are 10% less likely to be interested in the NFL. Youre not alone. For the average NFL team, 1 in 5 fans is Black and 1 in 5 is Hispanic. Level of interest in NFL in the United States as of September 2021, by ethnicity, Level of interest in NFL in the United States as of September 2021, by gender. Show publisher information Despite the fact that the average annual NFL salary is over $2 million, this number can be incredibly biased toward top-earning players. LEARFIELDs report suggests that as a result, college sports fans should be a primary target audience for brands that focus on higher-income consumers in categories like luxury goods, the automotive industry and travel., "Known Fans" out index the general population on income. While its unclear where the NFL might be headed in the future, the industry has certainly recovered from the negative effects of the pandemic. However, national teams from fewer regions in the world tend to prevail in senior competitions. . The NHL and Major League Baseball face those same contingencies, he said. Only one NFL team, the Tennessee Titans, has a larger share of Republican fans than Democratic fans. Across countries with football fans, the United Arab Emirates tops the list as 80% of the countrys population are fans, followed by Thailand, Chile and Cristiano Ronaldos home country of Portugal. In 2019, more than 13 million girls and women were playing organised football across the globe. Adults. 1 in 3 households tune in to watch the Super Bowl. What are various methods available for deploying a Windows application? The research also makes it clear that marketers can deploy a year-round marketing strategy for college sports fans. of the teams that reached the quarter-finals in the last three editions of the FIFA Womens World Cup were European. For example, if season revenue sharing equated to $433.755 million in 2022, that means players earned approximently $208.2 million. The habits of football fans are evolving, and so is the way in which they experience football. 2017 College Football Fan Study 2018 College Football Fan Study 2019 College Football Fan Study 2020 College Football Fan Study 2021 College . 8.9% of Football Players are Black or African American, 7.5% of Football Players are Hispanic or Latino, 6.8% of Football Players are Unknown, 3.7% of Football Players are Asian, and 0.3% of Football Players are American Indian and Alaska Native. 4. The NBAs fan base is about as diverse as soccers, with 39% being fans of color. of the teams that reached the quarter-finals in the last three editions of the FIFA World Cup were from Europe and South America. According to TIDES data, the NFL is making progress in racial and gender diversity for many different positions, both on and off the field. For some, a crowd can help narrow focus because theres something to push up against, Gervais says. This is an increase from just over $3 billion in 2020. Fans of the Los Angeles Kings, New York Rangers, Florida Panthers, San Jose Sharks and New York Islanders are the most likely in the NHL to identify as Democrats. Yet compared to the rest of the world, US sports fans are a small percentage of the demographics. With J-League fans allowed to once more fill stadiums to capacity and vocally cheer for their teams, the opening two weeks of the season have shown positive signs that venues are returning to their pre-coronavirus norm. The habits of football fans are evolving, and so is the way in which they experience football. Among the more targeted sample of Generation Z adults (those born in 1997 or later), 47% said they are soccer fans, putting the sport ahead of college basketball (44%), MLB (44%), tennis (32%), the NHL (30%) and golf (22%) with this cohort. Survey conducted April 1-4, 2022, among a representative sample of 2,208 U.S. adults, with an unweighted margin of error of +/-2 percentage points. As soon as this statistic is updated, you will immediately be notified via e-mail. This statistic is not included in your account. Romero's 57 touches were the fourth-most and translated into an 80% passing success rate, so he was composed throughout, having received five yellows in his last seven top-flight outings.. A paid subscription is required for full access. These cookies track visitors across websites and collect information to provide customized ads. Operating income of National Football League teams in 2020. As nations compete for the 2018 FIFA World Cup, Nielsen Sports research shows the popularity of football is growing in the U.S., India and China. indicated many young soccer fans are passing their affinity for the sport down to their Generation Alpha children (those born from 2013 to 2017). For example, African-Americans who are NCAA football fans are 14% more likely than the U.S. population to attend three to nine games per year, while NCAA football fans ages 65+ are 25% . The Los Angeles Kings have the largest percentage of nonwhite fans by a significant margin, followed by the Florida Panthers, Arizona Coyotes, Dallas Stars and Washington Capitals. These cookies will be stored in your browser only with your consent. According to TIDES data, the NFL received an overall racial hiring grade of B+ and a gender hiring grade of C. As of 2023, 57.5% of National Football League players are people of color. "Everton and Manchester United fans were left furious ahead of the FA Cup semi-final in April this year, after a late 5.15pm start time meant that they risked being left with no . Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Newly released Morning Consult Brand Intelligence data on the racial and political makeup of each major U.S. sports teams supporters defined as those with a very favorable view of that team doesnt completely support his assertion that Cowboys more than any other team are likely to disagree with potential player protests, but it does indicate Cowboys fans might be less receptive than fans of the average NFL team. Looking to social media, there were several interesting insights. During a local radio appearance this week, Jones suggested its important for the Cowboys in particular, given the makeup of their fan base, to consider the opinions of fans who believe politics have no place in sports or that kneeling is unpatriotic. Of course, football has a tremendous following in Europe, with 131 million fans in the big five European markets (Spain, Italy, Germany, U.K. and France.) While interest in the sport of football (soccer) is lower in the U.S. than most countries, it stands at 32%, up from 28% from four years prior. 9.4% of players identified as two or more races. The report suggests one factor at play here is that mens basketball games are more likely to be played midweek and occur more frequently, but points out its still important for brands to know as they consider how to engage with specific audiences. You need a Statista Account for unlimited access. In an ever-changing world, were here to help you stay ahead of whats to come with the tools to measure, connect with, and engage your audiences. The average attendance for a NASCAR race: 98,000. This cookie is set by GDPR Cookie Consent plugin. The game has risen in both participation and interest, thus laying the foundation for the generation of higher commercial returns for the long-term benefit of the whole football movement. The Guardian. 2 Who is the main target demographic for the NFL? The NHL has begun advocating on issues of racial inequality and social justice. Fans tend to have more access to social support, help and resources as well. Morning Consult kicks off our coverage with stories on the demographics of U.S. soccer fans, where that fandom is headed and how sponsors are navigating this years controversial tournament. For Thursday's game in Green Bay, 33.4 percent came from Wisconsin. Demographics dont make decisions for us, our overall values do, Tatum said. While the 50+1 rule keeps the majority of clubs grounded, the impact of television revenue can be seen in the multi-million euro transfer fees and wages paid to . With this publication, brands can see the power of college sports not just on game day, but as an everyday part of the overall marketing mix.. Players; . Accessed on 9/29/21. USA. And while the NFLs revenue dropped significantly between 2019 and 2020, there was a clear rebound for the 2021 season. 21.81 per cent of our traffic is 45-54. Soccer Fans Are Younger, More Diverse Than General Sports Fans. What is the demographic of football fans? Zippia. Media is more complex than ever. Only the NBA has more African-American/Black sports fans than White/Caucasian sports fans as regular viewers. LEARFIELDs Fanbase data platform has enabled, for the first time, the most robust picture of the college sports fan making these unprecedented insights possible, said Matt Deimund, senior vice president and managing director at LEARFIELD. "20+ National Football League Demographic And Financial Statistics [2023]: NFL Revenue + History" Zippia.com. You need at least a Starter Account to use this feature. The FIFA World Cup held every four years has a huge TV audience - over 30 billion people watched the 2006 World Cup in Germany (I know that's more than the world's population, this figure is an 'accumulated' audience, meaning if people watched more than one game, which most people did, they were counted each time). The borough was founded by royal charter in 1207 by King John, made up of only seven streets in the shape of the letter 'H'. The JFA's Japanese name is Nippon Sakk Kykai.. Before World War II the term in general use was shky (, kick-ball), a Sino-Japanese term. Tides racial score of 85.5 % in 2020 and a B+ for hiring! Increasing from 12.8 % last year more races, Media Pulse higher among younger than. 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