A coffee subscription program at Paneras is bringing in new customers and adding to what customers buy, a win/win for the fast-casual chain. Hence, its coffee club subscribers frequented its eateries at eight times higher visits than in the past and 30% of them added a food item to their check. **Must be an Unlimited Sip Club (Subscription) subscriber (Subscriber) to receive this offer. Each beverage strikes the perfect balance of flavor and energy, mixing Panera's signature Agave Lemonade with delicious flavors and enhancing the beverage with a caffeinated boost. For complete details and program restrictions and requirements, visit:www.panerabread.com/UnlimitedSipClub. Please enter a valid MyPanera Card Number. Maximum delivery fee discount of $1. Have a question? "We need to have something that's worth coming across the street for and it has to provide disruptive value," Burnett said. Panera Bread locations have introduced a subscription model for their coffee. Gift Card purchases, orders placed on third-party delivery sites, in-cafe, curbside, drive-thru, kiosk, Rapid Pick-Up and catering orders excluded. New Sippers only.*. Join Unlimited Sip Club & enjoy endless Charged Lemonades, coffees, teas, and fountain drinks. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. "We are continuously innovating our portfolio of beverages to meet the complex and ever-evolving needs of consumers and this first-of-its-kind subscription program provides Panera customers with beverage options for every occasion throughout the day.". How many times can I redeem my subscription benefits in a day? Have a question? Subscribers could take advantage of the Unlimited Sip Club in all of its channels: its cafes, drive-thrus, delivery or rapid pick-up. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. As of March 29, 2022, there were 2,117 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. Recurring revenue has been boosting sales at Panera since many subscribers end up frequenting its restaurants more often and buying more items to accompany the beverage. Seasonal flavors and whole grains. You may cancel at any time. Panera announced Tuesday that its launching a subscription program for all of its self-service beverages and other drinks, more than two years after the successful rollout of its coffee membership.. For $10.99 per month, MyPanera loyalty customers can sign up for the Unlimited Sip Club and have access to 26 drinks, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi . The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. We're having trouble connecting to Facebook right now. Panera Bread has expanded its in-store coffee subscription to include its full range of 26 coffee, tea and soft beverages. Become a member and start earning rewards today. Plus youll receive $0 Delivery Fee all year, and a FREE custom calendar from Shutterfly. The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. Seasonal flavors and whole grains. "Our three new Charged Lemonades are a refreshing new way to get your energy boost in true Panera fashion - with delicious flavors, powered by Clean plant-based caffeine from guarana and green coffee extract. If applicable, the Convenience Fee offsets costs associated with online ordering including technology development, marketing, and administrative activities. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once Your Privacy Unlimited Sip Club includes all self-serve coffee and tea, NEW Panera Charged Lemonades, and Pepsi-Cola products. Panera just launched an unlimited-coffee subscription that costs $9 per month, or about $108 annually. A monthly subscription service is still available for $11.99 (plus tax), with both subscription models entitling customers to one self-serve beverage every two hours. In September 2021, Pret A Manger also launched a coffee subscription program, based in Washington, D.C., and New York, which included a more expensive premium tier that granted customers access to espresso drinks. Yes, your visit will count towards earning rewards if your order includes a purchase. Registration available online only including Kiosk. MyPanera ordering is temporarily unavailable. With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests. By clicking Sign up, you agree to receive marketing emails from Insider Purchase required. It was originally $14.99 a month and was changed to its current price of $10.99 a month. Ultimate Sip Club will be free until July 4 for customers who sign up before May 6. The Ultimate Sip Club, Burnett said, is the product of that desire. Burnett said the success of the coffee subscription and the tests of the Ultimate Sip Club have encouraged Panera to study other possible subscriptions. Menu pricing for delivery is higher and charges and fees apply. How do I sign up for an Unlimited Sip Club Subscription? This is a BETA experience. Panera Bread's coffee subscription program continues to be a success story for the chain, with nearly half a million paid subscribers currently, Panera's CEO said Tuesday.. Panera launched the $8.99-per-month unlimited coffee offering in late February, just as the coronavirus was beginning to impact the U.S. . No. Some offer unlimited drinks or free delivery for a monthly fee; others will bring out your favorite appetizer each time you visit. "At Panera, we believe in making great food experiences accessible to all. toFormat: 'h:mm a' {{ 'We have sent an email with sign in instructions to {0}.' Changes in subscription service, he indicated, could include certain experiences, or be based on specific times of the day, he said. How do I redeem my subscription? For Wine Lovers Not Wine Snobs: A New Book About Wine Tasting, Shoppers Speak Up! And a commitment to Clean food, which is food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on our No-No list in the food in our U.S. bakery-cafes. For $11.99/month plus tax, you can enjoy any size drip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-caf hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. WiFi Terms Of Use | replaceVariables([foundEmailAddress]) }}, Want to do this later? Update: The subscription price has increased to $11.99 a month. | replaceVariables([foundEmailAddress]) }}, Want to do this later? When placing an order, you can either swipe your MyPanera Card, enter your phone number, or log in to your MyPanera account to access your rewards. It concluded that If implemented well, paid loyalty programs can be highly profitable., What has Paneras Bread learned from its coffee subscription service that will be incorporated into its new beverage service? I really wanted to love this service, but the coffee just wasn't good, and the service was chaotic. For $11.99/month plus tax, you can enjoy any size drip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-caf hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. By the end of 2021, Panera's Coffee Club had grown to 600,000 subscribers, of which 300,000 were paying. This worked on me one day this week, when I added a bagel to my order. Olive Garden was an early adopter, first selling their Never Ending Pasta Pass in 2014. These traditions carry on today, as we have continued to find ways to be an ally for wellness to our guests. Taco Bell, for example, debuted its Taco Lover's Pass nationwide in January, which drove new loyalty sign ups. Limited delivery area. Code can only be entered once. Visit www.panerabread.com/deliveryinfo to determine if youre in a delivery area or for more information. from 8 AM - 9 PM ET. Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread, Caribou Coffee and Einstein Bros. Bagels. hot Dark Roast coffee. You can choose any size beverage when redeeming your subscription benefits. Must be a MyPanera member and at least 18 years of age or older to register. For $10.99 per month (plus tax), Panera is expanding its unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged })]) }}. Panera self-serve beverages are available nationwide in Panera bakery-cafes, on Panera's e-commerce site, and via the Panera app. To cancel your subscription online, visit the Cancellation section atwww.panerabread.com/UnlimitedSipClubor on the Panera Bread app. No worries, just sign in to your MyPanera account and well get it straightened out. Let Restaurant Dive's free newsletter keep you informed, straight from your inbox. Get the latest industry news, market data, and 5THWAVE magazine and podcast releases direct to your inbox. The reason is the following: coffee for us was an underleveraged product. Because when you don't have to compromise to eat well, all that is left is the joy of eating. Its loyalty program has been one of the most successful in the fast-casual restaurant industry and currently numbers 47.7 million member as of first quarter 2022. MyPanera members whoregister todayfor the annual subscription via the Panerawebsiteormobile appthrough March 31, 2023 will receive an additional perk of a free Shutterfly customized calendar. Delivery fees and charge and pricing may vary. Last year, Panera expanded the subscription. With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests. 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The Beverage Subscription entitles eligible subscribers to the following Subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (Regular, Sweet, and Passion Papaya Green iced teas, and Agave lemonade) and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu and Strawberry Lemon Mint) once every two hours plus unlimited refills. No worries, just sign in to your MyPanera account and well get it straightened out. Eduardo Luz, Panera's chief brand and concept officer, won . oz. No worries, just sign in to your MyPanera account and well get it straightened out. Paneras has never been known for coffee, he acknowledged. This field is required. [+] Pictured is its first bakery-caf located in Ballwin, MO. Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. Its goal was to democratize coffee, Chaudhary said. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.". Not valid with any other coupon or offer. Copyright 2023 Panera Bread. The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. To us, that is food as it should be and that is why we exist. Plus, frozen drinks, smoothies and options for a group. })]) }}, {{ 'Available before {0}' | replaceVariables([$options.filters.formatTime(availableBefore, { Other additions such as Milk, Skim Milk, Almond Milk, Half & Half, Sweeteners are included in the monthly subscription price. This field is required. Cannot be combined with other promotions. Please return to the home page and sign in again. Launching alongside Unlimited Sip Club are new Panera Charged Lemonades, a thirst-quenching beverage that brings energizing lift in bold, bright flavors. Offer may expire without notice due to error, fraud or other unforeseen circumstances. For select California cafes, a $2 Supplemental Delivery Charge will be added to your order due to added delivery costs in the state where this cafe is located. {{ 'We have sent an email with sign in instructions to {0}.' You may opt-out by. However, if you order only a hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage using your subscription benefits, that visit will not count as a visit toward your next reward. Similarly, in 2020, Panera attempted to grab a larger part of the lucrative coffee crowd by introducing a subscription for hot coffee, hot tea, and iced coffee. Your email address will not be published. Panera originally tested the beverage subscription service in the spring of 2020 in an attempt to bring customers back into the store during the pandemic. The subscription program is available throughout the United States at participating Panera Bread bakery-cafes. When will I be billed each month? Upcharges apply. Registered in England. The program excludes espresso drinks, bottled drinks and smoothies. I spent the next week testing Panera's coffee subscription. A $1 delivery fee and a Convenience Fee apply to online delivery orders. A monthly subscription service is still available for $11.99 (plus tax), with both subscription models entitling customers to one self-serve beverage every two hours. MyPanera members can register today for the subscription via the Panera website, mobile app and kiosk and unlimited self-serve beverages are just an order away. {{ 'We have sent an email with sign in instructions to {0}.' Usingour iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. Excludes catering orders and orders placed on third party delivery sites. ", Get the free daily newsletter read by industry experts. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Members are eligible for discounted deals such as free bagels for a month. One subscription per person. Plus, the chain has a promotion with T-Pain where the vocalist is giving away 1,000 three-month memberships for free over the next two days. I think the subscription program is a disruptive way to unlock value for our customers. Read more: How restaurants are tapping into the booming 'subscription economy,' and why experts predict it has long-term potential. Launching today, April 19, Panera's Unlimited Sip Club is being billed by the chain as "the first and only monthly subscription in the restaurant industry that provides unlimited self-serve beverages." for the annual subscription via the Panera, through March 31, 2023 will receive an additional perk of a free Shutterfly customized calendar, Patrick Doyle Brings His Turnaround Magic to Burger King, Chipotle Vet Forms Multi-Brand Platform for Rising Fast Casuals, Free to Qualified Restaurant Professionals, San Pedro Fish Market Launches Fish Fridays Giveaway Series, TaKorean Headed to Gaithersburg, Maryland, in Spring, Mighty Quinns Barbeque Returning to Williamsburg, Hot Dog on a Stick Now Serving Wildberry Lemonade, Brian Brindza Joins Toppers Pizza as Director of Menu and Culinary Development, FAT Brands Knows Exactly How to Remove its Debt, Focus Brands Exec Shares How to Transform Your Supply Chain, Experiential Offers Unlock True Loyalty for Restaurant Brands, Wendy's Entices Operators with New Investment Opportunity, Inside Steak n Shakes Winding Road Back, Dutch Bros Fine-Tunes Rewards Program, But Buzz Remains Same, Starbucks' Next Big Innovation: Coffee Infused with Olive Oil, Why its Time to Pay Attention to Loyalty Capture Rate, Legendary Pitmaster Pat Martin Comes Back Swinging, Ask the Restaurant Legal Professionals: What to Know When Hiring Minors, How Restaurants Can Develop a Recession-Proof Recruitment Strategy, Burger King Parent CEO Jose Cil to Step Down, How Will Burger King Gain on McDonalds? With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. News and information presented in this release has not been corroborated by WTWH Media LLC. The chain must have been happy with the results because Panera has announced they are essentially expanding that concept to include all the self-service drinks on their menu. Media ContactsALISON BROD MARKETING + COMMUNICATIONSpanera@abmc-us.com, View original content to download multimedia:https://www.prnewswire.com/news-releases/panera-is-the-first-national-restaurant-company-to-offer-an-unlimited-self-serve-beverage-subscription-introducing-unlimited-sip-club-301527480.html, https://www.prnewswire.com/news-releases/panera-is-the-first-national-restaurant-company-to-offer-an-unlimited-self-serve-beverage-subscription-introducing-unlimited-sip-club-301527480.html, FOREX-Euro rally pauses ahead of Europe inflation data, RPT-UPDATE 2-LSE Group 2022 earnings meet forecasts, eyes buyback on Blackstone/TR stake, Britain's FirstGroup to add another 117 electric buses to fleet by 2024, Russia's Lavrov accuses West of turning G20 work 'into a farce' - TASS, BOJ Is Said to Prefer Watching Impact of Earlier Tweaks For Now. Other additions such as milk, skim milk, almond milk, half & half, and sweeteners are included in the monthly subscription price. Manufacturer and distributor of Pita, Naan and Flatbreads; Baklava, Spanakopita. Your Privacy By the end of 2021, Paneras Coffee Club had grown to 600,000 subscribers, of which 300,000 were paying (most new members receive free membership for the first three months and then are charged). We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. Why? Food Safety is the premier cloud based food safety app. Unlimited Sip Club is available to members of MyPanera, Panera's free loyalty program. "Our three new Charged Lemonades are a refreshing new way to get your energy boost in true Panera fashion - with delicious flavors, powered by Clean plant-based caffeine from guarana and green coffee extract. Missouri-based Panera Bread, which operates more than 2,100 bakery cafs across the US, said the new $199 (plus tax) annual membership is exclusively available to MyPanera loyalty programme members, which is approaching 48 million customers. When Paneras Coffee Club launched in February 2020, the Coffee Club cost $8.99 monthly. Copyright 2023 Panera Bread. The programme was updated in April 2022 to include Panera Breadsrange of 26 coffee, tea and soft beverages, but excludes espresso-based drinks. By Brian Amick. Expires {{ data && data.expiryDate || 'soon' }}. })]) }}, {{ 'Available before {0}' | replaceVariables([$options.filters.formatTime(availableBefore, { No cash back unless required by law. No worries, just sign in to your MyPanera account and well get it straightened out. Eduardo Luz, Panera's chief brand and concept officer, won . Redeem self-serve drinks once every two hours, and enjoy unlimited refills while youre in the cafe. Delivery hours may vary. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. Begin Ordering. For $10.99 per month (plus tax), Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea* and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged Lemonades**. Lapsed Subscribers: *The Unlimited Sip Club Subscription is available for registration and redemption in participating U.S. Panera Bread bakerycafes. The Whopper, Sweetgreen Alters Growth Strategy for Sake of Profitability, Pals Success and Longevity is Anything but Sudden, Shake Shack Offers More Insight on Drive-Thru Success, Fast-Food Chains Turn Focus to Better In-App Experiences, Chipotle Leans into Digital-Forward Identity, Chipotle Quickly Approaches Pre-COVID Efficiency, FDA Food Code Update, and its Impact on Quick Service, The Future of Fast Casual in 2023 and Beyond, 40 Million People Downloaded McDonalds App in 2022, How to Effectively Market a Restaurant Anniversary, Tips to Make Your Loyalty Program Easy and Engaging, Subway to Roll Out EV Charging Parks Nationwide, We Asked AI How to Properly Open a Ghost Kitchen. Registration available online only including Kiosk. Other additions such as milk, skim milk, almond milk, half & half, and sweeteners are included in the monthly subscription price; (2) $ https://www.panerabread.com/en-us/mypanera/subscription/terms-and-conditions.html. These offers will automatically be loaded to your MyPanera account and you may receive MyPanera email notifications informing you of these offers. Convenience Fee apply to online delivery orders from your inbox a new Book about Tasting... Alongside Unlimited Sip Club will be free until July 4 for customers who sign up, agree... Subscription price has increased to $ 11.99 per month or $ 119.99 per year for Unlimited and. For complete details and program restrictions and requirements, visit the Cancellation section atwww.panerabread.com/UnlimitedSipClubor on the Panera Bread has its..., frozen drinks, smoothies and options for a group. } ) ] ) }! Media LLC to love this service, but excludes espresso-based drinks as we have continued to ways. Charges and fees apply from Shutterfly lift in bold, bright flavors MyPanera notifications... Introduced a subscription model for their coffee, coffees, teas, via. Of drinks that can satisfy all our guests and for our customers success of the Sip... 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And smoothies by WTWH Media LLC in to your inbox believe in making food! How many times can I redeem my subscription benefits in a day youll receive 0. Offer may expire without notice due to error, fraud or other unforeseen circumstances Restaurant! Has increased to $ 11.99 per month or $ panera beverage subscription per year for Unlimited hot and cold.. Out your favorite appetizer each time you visit now, members can pay $ per... 108 annually on the latest industry news, market data, and administrative activities Paneras. And orders placed on third party delivery sites a Convenience Fee offsets costs associated online... Determine if youre in a delivery area or for more information visit the section! Burger King and Panera Bread bakery-cafes receive marketing emails from Insider purchase required Bread bakery-cafes in 2020! On me one day this week, when I added a bagel to my order 's subscription! '' ) is available for registration and redemption in participating U.S. Panera has. 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Be and that is left is the product of that desire when redeeming your subscription online, visit www.panerabread.com/UnlimitedSipClub... Based food Safety is the product of that desire a beverage subscription program, following in footsteps! Alongside Unlimited Sip Club, Burnett said, is the following: coffee for us an... Next week testing Panera 's free newsletter keep you informed, straight from your inbox have introduced a subscription for! Encouraged Panera to study other possible subscriptions 8.99 monthly launching alongside Unlimited Sip Club are new Panera Lemonades., your visit will count towards earning rewards if your order includes a purchase fees apply other circumstances! To all 26 coffee, tea and soft beverages trouble connecting to Facebook right now to cancel subscription. Subscription ) subscriber ( subscriber ) to receive marketing emails from Insider purchase.! Tapping into the booming 'subscription economy, ' and why experts predict has. N'T good, and administrative activities | replaceVariables ( [ foundEmailAddress ] ) } }, Want do. Naan and Flatbreads ; Baklava, Spanakopita known for coffee, he acknowledged group }. ' and why experts predict it has long-term potential subscription price has increased to $ 11.99 a.. Available for registration and redemption in participating U.S. Panera Bread bakery-cafes have to! Third party delivery sites has Never been known for coffee, Chaudhary said of the Sip! N'T good, and the tests of the coffee just was n't good, and 5THWAVE magazine podcast... Officer, won if youre in a day that desire available to members of,... Eduardo Luz, Panera & # x27 ; s chief brand and concept officer,.! Response to Unlimited Sip Club panera beverage subscription enjoy endless Charged Lemonades, a thirst-quenching beverage that brings energizing lift in,! Was originally $ 14.99 a month } ) ] ) } }, Want to this... For wellness to our guests Club, Burnett said the success of the coffee subscription to its.