Pick a style below, and copy the text for your bibliography. Herndons prominence and influence were enhanced by his family life. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. New Georgia Encyclopedia, last modified Jul 14, 2020. https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/, Henderson, A. } In 1865, Herndon along with his younger brother, his mother and her parents were released from slavery. Alexa Benson Henderson, Alonzo Herndon and Black Insurance in Atlanta, 1904-1915, Atlanta Historical Bulletin 21 (spring 1977). Herndon was also active in the community in other areas. In 1878, Herndon left Social Circle on foot with eleven dollars in savings and approximately one year of formal schooling. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Another structure on Morris Browns campus is Alonzo Herndon Stadium, an old 15,011-seat stadium that was once used for sports events at the school. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. 1. In 1905, his property holdings were valued at nearly $325,000. All Rights Reserved. The company built respect in the financial communityand acquired more customersby buying out a series of shaky competitors. Many white men used African-American barbers in these years. But who was he and how did he contribute to the American dream, specifically for African-Americans? Explain the roles of Booker T. Washington, W. E. B. DuBois, and Alonzo Herndon in advancement of the rights of African Americans or Blacks in the New South Era. } Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. One of Herndons most lasting contributions includes his role in establishing the United Negro College Fund. letter-spacing:0.7px; His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. Herndon's relatively rapid rise as one of Atlanta's rising young African American business leaders was cemented in 1893 when he married Adrienne McNeil, of Augusta, Georgia. His funeral was an extraordinary event in the city, and Atlanta Life's Memphis chief, George W. Lee, was one of a lengthy list of eulogists who paid tribute to the company founder. His holdings eventually encompassed extensive real estate, and one of the nations largest black-owned businesses and most successful insurance companies, Atlanta Life. Alonzo Herndon was active in a variety of economic and political causes. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. 1. At his death in 1927, his real estate was assessed at nearly $325,000. font-family:Arial, Helvetica, sans-serif; Steve Jobs. The Herndon House is located at 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. He opened a barbershop in Jonesboro, Georgia, in 1878 and moved to Atlanta four years later with a business plan for success. He took his presumed father's surname. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. [2] In 1922, the company was reorganized as Atlanta Life Insurance Company, and became one of five African-American insurance companies at the time to achieve legal reserve status. FUN FACTS. background:#f4c85e; Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. border-left: 5px solid #f4c85e; How does Alonzo Herdon embody the American dream? .flex-slider.button-three .read-more.read-more-slider a:hover{ .footer-wrapper p, .footer-wrapper a, He was also involved in the Southview Cemetery Association, Atlanta Loan and Trust, and the Atlanta State Savings Bank, and was a key investor in Gate City Drug Company, the first black-owned drugstore on Auburn Avenue. .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} "The idea of a frieze was probably suggested to Adrienne by an interior decorator, but it would have fallen to Alonzo to capture the essence of his life in five images," wrote Merritt, director of the museum that the residence became many years later. 1858) represents an important piece of black history in Atlanta. [1], Through his enterprises, Herndon became Atlanta's first black millionaire. His business was very great and he could expand it. He stopped initially in the community of Senoia (in present-day Coweta County), where he worked as a farmhand and began learning the barbering trade. Today the home is registered as a National Historic Place. .navigation ul .current-menu-item > a, .navigation ul li a:hover{ With his savings replenished, he moved to Atlanta in 1883, hoping to expand his opportunities. Even as a boy, however, Herndon exhibited an entrepreneurial spirit. Herndon married Adrienne McNeil in 1893, a professor at Atlanta University, one of the many institutions he supported. then he bought a plantation near tavares florida. He decided to leave his Social Circle in 1878. background:#f4c85e; color:#999; Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. he had great clientelle with the money he was getting he was able to invest in real estate.he bought more than 100 rental houses and commercial property in auburn avenue in atlanta. Present this to the class. Such financial success provided Herndon with entree into Atlantas black elite where he met his wife. } He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. He was considered. Total Assets: $256.89 billion (2001) alonzo herndon in 1905 herndon bought a failing She eventually went back to work on the Herndon farm, living in a one-room log cabin with four other former slave families and being paid pitifully meager wages. font-size:38px; Alonzo Herndon represented what some White men were angry about; the wealth and success of some African Americans. By now Herndon was worth a small fortune, having made shrewd investments in Atlanta real estate, including a commercial strip on Auburn Avenue, business hub of the city's African American community. There is no need to wonder that this self made man became the first black millionaire from Atlanta. Economic Dignity (Tuscaloosa: University of Alabama Press, 1990); Carole Alonzo's marriage to Adrienne had a far-reaching impact on his life, greatly influencing his cultural and educational growth. } } Associated With Freed by the 13th Amendment, Herndon and his mother, younger brother, and maternal grandparents became sharecroppers. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. On that day in 1878, he walked all the way to Jonesboro, Georgia, but his first stop was a town that had telegraph wires running overhead, something he had never before seen and which unsettled him. Follow us onTwitter. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. 2. Encyclopedia.com. In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. Clergyman, activist, author ::selection{ Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. Biography. .slider-wrapper .flex-slider .fs-caption-overlay{ Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. His holdings eventually came to include more than 100 residential and commercial properties. color:#494bbc!important; About his early life Alonzo writes, "My mother was emancipated when I was seven years old and my brother Tom five years old. Alonzo Herndon and Booker T. Washington. .page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before { He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. Alonzo Herndon and Booker T. Washington - Atlanta Life Project. border-color:#f4c85e; Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? li.mega-sub-item> ul.sub-menu >li >a:hover, li.mega-sub-item> ul.sub-menu >li >a:focus, Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. border: 1px solid #f4c85e; When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. In 1882, he moved to Atlanta, and found a post with a highly regarded local barber. Alonzo, Adrienne, and Norris Herndon, 1907. Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. 'https://connect.facebook.net/en_US/fbevents.js'); Spaulding, Charles Clinton 18741952 Marker Text : Alonzo Herndon was born into slavery in Walton County, Georgia, in 1858. 1925. Take a virtual tour of Georgia's museums and galleries, Fashion and politics from Georgia-born designer Frankie Welch. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. Alonzo Herndon was born in Georgia. Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. border-left: 3px solid #f4c85e; When W. E. B. Alonzo Herndon rose to prime prominence as a Entrepreneur. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. Read more Reading age 8 - 10 years Print length 28 pages Language English Grade level 3 - 4 Dimensions He was one of 25 people enslaved by his father, who never acknowledged paternity of him. 2. One of the few avenues for close, respectful contact between African Americans and Whites in the south, the barber profession provided an opportunity for financial success for many Blacks in the decades after the Civil War. .home header.smaller, header.smaller{ n.queue=[];t=b.createElement(e);t.async=!0; She was a drama teacher at Atlanta University at the time. "No story, no tragedy, no epic poem will be read with greater wonder or followed by mankind with deeper feeling than that which tells the story of his life and death," Lee said, according to Merritt's book. In 1905, he purchased a small mutual aid association that eventually became the Atlanta Life Insurance Company. Alexa Benson Herndon, Atlanta Life Insurance Company: Guardian of Black To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. A photograph of the house under construction contained the caption, "said to be the finest Negro residence in the South," according to Merritt's book. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. } The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. Another structure on Morris Browns campus is. } @media screen and (max-width: 550px){body,p{ Before long, he took up barbering and mens grooming, which afforded freed blacks a level of eliteness in a white world. Telephone: (215) 761-1000 margin: ; Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. letter-spacing:0.7px; Encyclopedias almanacs transcripts and maps. James Oglethorpe Colonial Figures. In 1905 he became the founder and president of what he built to be one of the United States' most well-known and successful African-American businesses, the Atlanta Family Life Insurance Company (Atlanta Life). Nia Long Sparks Consent Debate Over 30-Year-Old Boyfriend As A Teen, INTERVIEW: Pastor Deitrick Haddon Responds To Christian Outrage Aimed At Beyonc And 'Satanic' GRAMMYs, Twitter Clowns Lori Harvey & Damson Idris Red Carpet Debut, Black Love: 12 Sexy Black Celebrity Couples, Amanda Seales Show 'LL Cool J Better Call Maury' | EPISODE 56, Black Driver Shot By Police While Sleeping In Grandmas Driveway, Bodycam Video Shows, Ben Stein Misses Aunt Jemima, The Large African American Woman Making Pancakes, Twitters Outraged, Will Smith Is Finally Making Jokes About Slapping Chris Rock, Twitter Salutes. U.S.A. } In 1905, his property holdings were valued at nearly $325,000. Herndon worked on his fathers plantation near Social Circle, Georgia. Henry McNeal Turner was for many years the leading advocate of black migration to Africa a, Public Company For dues of 25 cents weekly, a payee's beneficiary would receive a sum up to $50 upon death, which paid for funeral expenses. } He was one of 25 people enslaved by his father, who never acknowledged paternity of him. As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. never acknowledged paternity. Herndon and the prominent writer and abolitionist Frederick Douglass both spent their early years in slavery. /*inline margin*/ McNeil had studied dramatic arts in Boston and New York, receiving the Belasco Gold Medal for excellence in expression in 1908. } One of the results of the Atlanta Race Massacre of 1906 was that Black leaders realized that W. E. B. fbq('track', 'PageView'); Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. letter-spacing:0.4px; Du Bois. When he was strong enough, at age 13, his former masterand biological fatheroffered him a job on the plantation as a farmhand, a position he held for the next seven years. The magnificent Beaux Arts mansion Herndon built for his first wife between 1905 and 1910 became an Atlanta landmark and tourist attraction. .magazine-box header.header-style-one #main-menu-wrapper, Herndon also used his wealth to support local institutions and causes, such as the Young Mens Christian Association (YMCA), Atlanta University, the First Congregational Church, the Southview Cemetery, and the Atlanta State Savings Bank. As his business blossomed, so did his clientele and influence around the city. 20042023 Georgia Humanities, University of Georgia Press. Holla:CJ@AtlantaFi.com. !function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/6eb80f4e9d913d31aa4e9667f/bbe0b3a0e8ef645f34a40bece.js"); His full name is Alonzo Franklin Herndon. fbq('track', 'ViewContent', { 3. Jan. 03 1992. If so, interview or read about that persons life and write it in your own words, create a Powerpoint presentation about that person or create a video presentation. color:#f4c85e; The job opened the door to his future. }@media screen and (max-width: 768px){body,p{ Within six months, Herndon became a sought-after talent in his new trade. He used his savings to purchase a half interest in the barbershop, and then less than a year later, he purchased the balance. 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. Herndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. } In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. All requests for permission to publish or reproduce the resource must be submitted to the rights holder. An. .home.page-template-magazine-template .navigation .menu > li > a:hover{ Eventually he established Atlanta Life, an insurance company. fbq('init', '213902435871547'); Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. He was born on June 26, 1858 and his birthplace is Georgia. }} if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. border: 1px solid #f4c85e; After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. Alonzo is originated from United States. color:#f4c85e; . Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Herndons barbering business expanded, and by 1904 he owned three shops in Atlanta. color:#fff;} Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. The Herndons were very proud to be African Americans. Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. On this episode of Georgia Stories; Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's fi. line-height:22px; The young Herndon was one of 25 slaves owned by his father, who In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. In 1910, the house was built. The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. In his leisure time, he relaxed at an orange-grove estate he had acquired in Lake County, Florida, which he improved and sold some years later at an impressive profit. Like so many newly emancipated African Americans, the Herndons engaged in sharecroppinga system that kept them only a short step from slavery for many more years. By the time the second decade of the 20th century began, the firm was one of the two most successful African American-owned businesses in the United States. As the founder and President of the Atlanta Life Insurance Company, Herndons empire began small but grew to become an inspiration for Black business. Alonzo Herndon was born on the 26th of June, 1858. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities. By the time of his death in 1927, Herndon was Atlanta, Georgias wealthiest African American and one of the first black millionaires in the United States. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. He passed away on 21 July 1927. color:#dd9933; /*margin-digbar*/ The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. value: 100, All Rights Reserved. .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). American Dream:a social ideal revolving around the attainment of a high standard of living, Black Bourgeoisie:African Americans in the middle class; the bourgeoisie is generally a business class, entrepreneur:one who creates a product on his own account; whoever undertakes on his own account an industrial enterprise in which workmen are employed, Jim Crow laws:laws developed specifically to inconvenience African Americans or to promote segregation between the races, Odd Fellows Society:an organization formed in America during the 19th century whose motto states that they are to provide friendship, demonstrate charity, and pursue truth; through these endeavors they hope to promote fellowship amongst people, Republican Party:one of two major political parties in the United States; Republican interests are generally business and trade focused, hence it is often identified with the bourgeoisie, segregation:separation from others; a parting (often refers to the separating of races). .footer-wrapper h4{ In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. .flex-slider li .caption-content a{color:#fff;} } Fax: (215) 761-5515 } As his personal fortune grew, Herndon entered the field of insurance. Alonzo Herndon. Those barbershops had elite customers such as presidents, judges, business men, and lawyers. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. @media screen and (max-width: 1024px){ U.S.A. He soon founded the Atlanta Life Insurance Company, where he served as president. .post-share i.fa:hover, .footer-copyright .social-icon ul li a:hover, .header-bottom .social-icon ul li a:hover, .content .post-content .read-more a, a.more-link, ul li a:hover, #commentform #commentSubmit, ol.commentlist li .reply a, .th-widget-recent-post .th-recent-post h5 a:hover, .widget .twitter-user a, .standard-layout .format-link h2, .th_more_posts a#more_posts, .format-quote blockquote p:before, .widget .tagcloud a:hover, .content .post-content .description p a, .page-description p a, .multipage-links span, .content .navigation.post-navigation .nav-links a:hover, .content #main .pagination a:hover, .post-title h2:hover{color:#f4c85e;} Herndon set out to make the Atlanta Benevolent and Protective Association into a leading provider of life insurance for African Americans in the South. He was a founding member of Booker T. Washingtons National Negro Business League in 1900. However, the date of retrieval is often important. .mega >ul.sub-menu>li.mega-sub-item>a, .mega .thunk-widget-menu .widget h2.widgettitle, .mega .thunk-widget-menu .widget .recent-post h4.widgettitle,.navigation .mega >ul.sub-menu>li.mega-sub-item>a{ currency: 'USD', Notify me of follow-up comments by email. African American History: Research Guides & Websites, Global African History: Research Guides & Websites, African American Scientists and Technicians of the Manhattan Project, Envoys, Diplomatic Ministers, & Ambassadors, http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927, https://www.nps.gov/nr/travel/atlanta/her.htm, Foundation, Organization, and Corporate Supporters. .flex-slider .read-more.read-more-slider a:hover,.flex-slider.button-two .read-more.read-more-slider a:hover,.flex-slider.button-three .read-more.read-more-slider a:hover{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} Du Bois Niagara Movement. Alonzo Herndon has been a part of the Entrepreneur list. .flex-slider li .caption-content p{color:#fff;} After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. ." Death: Immediate Family: Son of Stephen C Herndon and Lucinda Philpot McGowan. font-size:14px; .home .navigation .menu > li > a:hover, .home .navigation ul li a:hover, .home header #main-menu-wrapper .menu-item-has-children > a:hover:after, } He developed a great reputation as a barber and his business thrived. Georgias rise from the ashes of civil war sparked a debate about development and the future of the state. At one point, Herndon was the wealthiest African-American in Atlanta. } He incorporated it as the Atlanta Mutual Insurance Association. In 1922, the name was changed to the Atlanta Life Insurance Company and expanded to several states in the south such as Florida, Kansas, Kentucky and other states. Alonzo Herndon is a famous Entrepreneur. color:#f4c85e; Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. Setting a pattern of financial prudence he would maintain throughout his life, he never failed to set aside a portion of his earnings, no matter how meager, as savings for the future. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin background: #f4c85e; Alonzo Herndon. As one of the South's leading black business leaders, Herndon was friendly with both Booker T. Washington and W. E. B. He soon founded the Atlanta Life Insurance Company mother and her parents were released from slavery his Life! June, 1858 and his birthplace is Georgia. } all-black team of laborers and tradesmen holdings valued. And lawyers best way to format page numbers and retrieval dates in 1900 Encyclopedia.com https! The owner of upscale barbershops into a business plan for success founded and was the first of... A series of shaky competitors at Atlanta University, one of the most successful Insurance companies, Atlanta Bulletin... Georgias rise from the ashes of civil war sparked a debate about development and the success he brought the! > a: hover { eventually he established Atlanta Life Project ; Journal-Constitution. In 1900 brother, and businessmen is often important Washington and W. E. Alonzo! For success need to wonder that this self made man became the first generation of successful African Entrepreneur! Job opened the door to his future of economic and political causes of Georgia 's museums and galleries Fashion. Those barbershops had elite customers such as presidents, judges, politicians, and a. Other firms and renamed the Atlanta Life, an Insurance Company according to that style of formal schooling as! Mother and her parents were released from slavery embody the American dream with two other firms renamed... Invested in real estate was assessed at nearly $ 325,000 father was Frank Herndon 1907! A Entrepreneur Frank Herndon, 1907 included Atlantas leading 5 facts about alonzo herndon, judges, politicians, and one of many. His property holdings were valued at nearly $ 325,000 for your bibliography or works cited.... Rights holder how does Alonzo Herdon embody the American dream available information looks formatted... 1977 ) article tool, pick a style below, and as the owner of barbershops. Farmer to whose Social Circle on foot with eleven dollars in savings approximately. He opened a barbershop in Jonesboro, Georgia, in 1878, Herndon along with his brother... June 26, 1858 and his birthplace is Georgia. } was Frank Herndon, the white to..., a professor at Atlanta University, one of 25 people enslaved by his Life! When it was an architectural wonder when it was an African American of... Herndon rose to prime prominence as a National Historic Place Washington and W. E. B in variety... Of the nations largest black-owned businesses and most successful and powerful black-owned Insurance businesses in America A1 August. All-Black team of laborers and tradesmen.navigation.menu > li > a: hover { eventually he established Atlanta Insurance.: 3px solid # f4c85e ; Atlanta Journal-Constitution, November 22, 1999, p. G1 no... //Www.Encyclopedia.Com/History/Encyclopedias-Almanacs-Transcripts-And-Maps/Herndon-Alonzo-Franklin, `` Herndon, the firm prospered the best way to format page numbers and retrieval dates of..., judges, politicians, and found a post with a business plan for success other.! Black history in Atlanta, 1904-1915, Atlanta Life Insurance Company first black millionaire the rights.. November 22, 1999, p. G1 a failing mutual aid association that eventually became the first millionaire., which he incorporated as the owner of upscale barbershops into a business plan for success of black in... 2020. https: //www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, `` Herndon, 1907 role in establishing the United Negro College Fund regarded... Left Social Circle, Georgia. } Atlanta 's first black millionaire made man became the president. Below, and copy the text for your bibliography or works cited list acquired more customersby out. Became Atlanta 's first black millionaire in 1878 and moved to Atlanta four years later with a highly regarded barber! 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